Authenticity for the kitchen, the table and the home.

ASA Selection is a German brand of products for the kitchen, the dining table and the home, with design created in Germany. Its collections bring together plates, bowls, mugs, teapots, glasses and accessories that combine easily, for everyday meals and special occasions.

Craftsmanship: many of the ceramic pieces are handmade in Portugal, and the hand-applied glazes give each piece slightly different shades and effects. That is why no piece is perfectly identical to another, and your table gains character.

Sustainability: in the Re:glaze collection, leftover clay and surplus glazes are recovered, processed and reused to make stoneware from recycled material.

In 2026, the brand received the German Brand Award for successful brand management.